Your brand is what people say about you when you’re not in the room.
Every interaction is like an entry into a room.
Once you walk into that room with a product or just yourself (whether it’s a business boardroom or someone’s life), you would be greeted with 3 moments of truth:
- What people feel when they first see you.
- What you portray (as they interact with you/your business or proposition)
- What you will be remembered for (after you leave).
Brand, Brands, Branding and Brand Strategy is about how to influence those 3 Moments of Truth. //Master them//
Anybody can build a brand. It starts from finding you, creating and owning a product or value proposition and then being the best at it. And then building from it something sticky (unique, identity, consistency) on being the best at that thing you are known for, so well, that they will talk about it when you’re not in the room.
A brand can be spiritual. It’s that deep. A brand in a deeper definition is an illustration of a covenant. It’s a graphical representation of the purpose of that product. Like a cross is a graphical representation of Christianity and the half moon and star suggests Islam. In line with this, I have a covenant with my creator to be at my best and to always get better at it still. And my brand is just a graphical representation of that convenant. #GoFurtherAhead, #Slogan
Now, over to you, what is your brand?
There’s a central concept in “packaging and branding” for me: It states that the only thing more important than what you are selling is what the buyer believe he is buying -BE BRANDED”
Every brand is a product, but not every product is a brand. Build a brand.
Please note, before “over packaging” yourself, ensure there’s tremendous value behind it. The truth is, some people will see through, branding isn’t value, it just enhances the value. Build a brand, package whatever you sell so well that it feels world class. Blow the mind of your customers. Don’t put a good product in a bad container (you must have heard me say that “you should never put champagne in a zobo nylon” else they’d under prize and undervalue it.
How to Develop a Brand.
✔Decide what you’re going to brand.
✔Do your research to find what ways you can be unique and in alignment to your truest self (brand essence)
✔Position your product or service.
✔Write your brand definitions. Orchestrate your brand strategy.
✔Develop your brand materials accordingly, (logo, color, taglines, flyers, website, social media pages, souvenirs)
✔Launch your brand.
✔Manage, leverage, and protect your brand.
✔Realign your brand to keep it current.
©Eizu and, we are ©Hexavia!
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Strategy. Business Start Up Consulting. Corporate Restructuring. Trainings. HexavianMasterclass. HexavianBusinessClub
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