The Dynamics of Market Positioning 2
By market share, we can divide the categories of companies into the following: Number 1 firm: it fights for total market domination (Use Defensive Marketing)...
Category : Business
The Most Important Factor to the Growth of a Business
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Good Customer, Corporate Culture, Products or Team; what is the most important to the growth of a business? I asked this question in a...
Success, From Hero to Villain
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This picture is from this week’s hearing of Facebook’s CEO at the senate. It should be framed in a Museum. It’s Mark Zuckerberg’s appearance at...
Stay Off Price Wars
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Stay off price wars. There are three ways to win competition 1. Pricing 2. Niche Focus 3. Differentiation Low Pricing Strategy is not the only...
Alternatives to Winning without Price Wars
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In today’s market place, so many people are trying to win by being cheaper, that’s too cheap to build sustainable and progressive wealth. So in...
Understanding and Building a Successful Fashion Brand and Business in Nigeria
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The fashion industry is really big with so much potentials. According to Fashion United, the global apparel market is valued at three trillion dollars ($3,...
Tricks for Disruption
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Who remembers #MicroEconomics101? Against competition and market needs of today, how well is your idea, firm and business answering these good old three...