Hexavian Laws of Business. (Law 4) The Law of Branding.

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"Who are you" handwritten with white chalk on a blackboard

Hexavian Law 4 says that “the only thing more important than what you are selling is what the buyer believe he is buying -BE BRANDED”.

 

Every brand is a product, but not every product is a brand. Build a brand.

 

Build a brand,  It simply means being 1. Unique, 2.Easy to Identify and 3. Consistent. Package whatever you sell so well that it feels world class. Blow the mind of your customers.  Don’t put a good product in a bad container.

brand-equity bills

 

 

 

 

 

 

How to Develop a Brand.

✔Decide what you’re going to brand.

✔Define how you’re going to be unique, easy to identify and consistent. Back this up by the right theme, logo, colour, slogan (tag line), brand attitude.

✔ Engage in Brand associations. Position your product or service to its relative market

telling a story marketing

 

 

 

 

 

Your Storey

 

 

 

 

 

 

 

 

✔Launch your brand.

✔Manage, leverage, and protect your brand.

✔Build a community for your brand.

I hope it helps, if it did not…this YouTube video will do   http://www.youtube.com/watch?v=VQo0PMbL7T4

 

Or get the book on Jumia…https://www.jumia.com.ng/jumia-books-hexavian-laws-of-business-2-lecture-cds-279219.html

Have a fruitful week ahead

 

©Hexavia

Reviewed by Eizu Uwaoma and Victor Bella for Hexavia!

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