Going Premium- Brand Decoys and Positioning
Brands rub off on brands. I can create a cheaply produced wristwatch with a great design, simply by selling it in a Rolls Royce Car...
Category : HBC
WHY EVERY ORGANIZATION NEEDS ITS OWN NAVY SEAL
by hexavia
What does a great team look like? When we talk of great accomplishments in business, it’s easy to spot people out. Whether it’s Jack...
Data Confidentiality and Secrecy In an Open Society
by hexavia
15. Then she said to him, “How can you say, ‘I love you,’ when you won’t confide in me? This is the third time you have...
Perception is Reality; The Theory of Perception Marketing
by hexavia
Today, we live in a perception world. In fact, we live in an augmented reality. Fact 1 Tesla’s market capitalization is currently greater than almost...
THE DUPLICITY OF BUSINESS (IMPORTANCE OF SYSTEM AND STRUCTURES)
by hexavia
“You do not rise to the level of your goals. You fall to the level of your systems’’. James Clear –Atomic Habit Ever thought of...
Structure and Business Systemization Broken Down
by hexavia
A business should be a vehicle to bring its owner more life not to take it away. Most CEOs are burning down with operations while...
Strategic Planning for 2021
by hexavia
Life’s a game with winners and losers every year and in every situation. In terms of winning, this was the year for Elon Musk; from...
Maradona, Boardroom Executives and Excessive Habits
by hexavia
In the path to growth and greatness, most highflyers drive themselves too far. Whether it’s the singer Kesha who drinks her own pee just...