It’s sad that MMM and Nairabet is actually the biggest employer of labour In Nigeria. When the entire youth and country begins to live its life on gamble and promise of 30-40% returns by no form of product, structure,merchandising , then you know the country is in trouble. Everyone is screaming agriculture, but realistically entertainment, multilevel marketing and churches are replacing oil. That’s a bigger trouble.
According to a recent PricewaterhouseCoopers (PwC) report, Nigeria’s entertainment and media industry is expected to grow from the $4 billion USD high it was in 2014 to $8.1 billion in 2019, at a compound annual growth rate (CAGR) of 15.1%.
We need people and businesses that understand structures and processes.
We got here as a county because of the lack of process, the oil curse came from selling oil without processing it. We don’t process or follow through on our thoughts too. Any life or business without process has a short span for growth. Look around you, libraries have been bought over by gamble houses, bookshops by strip clubs, and plaza’s set up for retail stores now have churches as favorite occupants, then you can trace back how we got here. Every motor pack you see has a mini factory for ethanol (ogogoro) right next to a Baba Ijebu stand. The intelligent ones that read, don’t read to practice but to teach it as a motivational speakers, if they don’t succeed, they’d either become pastors or politicians.
Do you know that 1 out of every 5 person on the streets of a university wants to do music, half of them will be sponsored by an ex-yahoo boy who was never caught by EFCC.
Everybody wants to be successful, everyone is interested. It’s not by being interested but by commitment. And commitment takes processes.