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Digital Strategy for Business Success – KSS

What is Digital Strategy? It is the organized series of actions that are going to help you achieve your goals using online marketing. Now for us...

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Power Shifts By The Mere Passage of Time 25 years ago, Dangote would have looked upto Abiola and aspired to be like him. Jeff Bezos would have looked upto Bill Gates too, Anthony Robbins… instagram.com/p/BmkCwo3nyFj/…

Power Shifts By The Mere Passage of Time 25 years ago, Dangote would have looked upto Abiola and aspired to be like him. Jeff Bezos would have looked upto Bill Gates too, Anthony Robbins to Jim Rohn, Tuface would have looked up to Baba Fryo, Messi to Ronaldo, Beyoncé to Whitney, DJ Khalid to Dj Clue. Tables turn, so shake it to own it for your generation. . . . According to pyschology, the three key trends that shape and differentiates generations are parenting, technology, and economics. *Let me try to break it down further *? 👇🏼 *Millennials* refers to members of the generation born between 1975 to 1996 (The MTV Generations), to better have a graphical image, let's say that they are those who watched Michael Jackson do the moon walk on TV while MJ was still alive. They birth HipHop. To them we owe a lot swag. They were super cool! . . . As for the *centennials* or called the iGenerations or generation Z. These centennials are the digital natives. They are those born after 1996. The three key trends that shape and differentiates generations are parenting, technology, and economics*. #HexavianTips . . . _In a Century, there are sbout 4 to 5 almost overlapping generations. Let' take a look at the last 5_. 1.Gen Z, iGen, or Centennials: Born 1996 and later. 2. Millennials or Gen Y: Born 1977 to 1995. 3. Generation X: Born 1965 to 1976 ( They are the ones still in political power in Nigeria though a fast dying age grade) 4. Baby Boomers: Born 1946 to 1964 (born after the 2nd World War,back then were highly populated hence the name) 5.Traditionalists or Silent Generation: Born 1945 and before. . . . I will see you at next weekend's Masterclass. By the way next Hexavian Masterclass holding on the *25th of August, at the Colonades Resort Ikoyi It's a full day intensive class on business, branding, strategy and project management. It's for CEO and management teams. Just few slots to go... *#HexavianMasterclass* *#Saturday21st April#Exclusive* *#Ikoyi #ChatMeUp to #ReserveASlot* *#ReferSomeonefortheExclusiveClass.* *#LimitedSlotAvailable.* Eizu, ©Hexavia! 08035202891 Strategy. Business StartUps and Corporate Restructuring. Projects. Training. Consulting

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Power Shifts By The Mere Passage of Time 25 years ago, Dangote would have looked upto Abiola and aspired to be like him. Jeff Bezos would have looked upto Bill Gates too.What generation… instagram.com/p/BmkBLDpBbxZ/…

Power Shifts By The Mere Passage of Time 25 years ago, Dangote would have looked upto Abiola and aspired to be like him. Jeff Bezos would have looked upto Bill Gates too, Anthony Robbins to Jim Rohn, Tuface would have looked up to Baba Fryo, Messi to Ronaldo, Beyoncé to Whitney, HOTR's Cathedral to late Pastor Oduyemi's WonderCity back in the days Lekki, DJ Khalid to Dj Clue. Tables turn, so shake it to own it for your generation. . . . According to pyschology, the three key trends that shape and differentiates generations are parenting, technology, and economics. *Let me try to break it down further *? 👇🏼 *Millennials* refers to members of the generation born between 1975 to 1996 (The MTV Generations), to better have a graphical image, let's say that they are those who watched Michael Jackson do the moon walk on TV while MJ was still alive. They birth HipHop. To them we owe a lot swag. They were super cool! . . . As for the *centennials* or called the iGenerations or generation Z. These centennials are the digital natives. They are those born after 1996. The three key trends that shape and differentiates generations are parenting, technology, and economics*. #HexavianTips . . . _In a Century, there are sbout 4 to 5 almost overlapping generations. Let' take a look at the last 5_. 1.Gen Z, iGen, or Centennials: Born 1996 and later. 2. Millennials or Gen Y: Born 1977 to 1995. 3. Generation X: Born 1965 to 1976 ( They are the ones still in political power in Nigeria though a fast dying age grade) 4. Baby Boomers: Born 1946 to 1964 (born after the 2nd World War,back then were highly populated hence the name) 5.Traditionalists or Silent Generation: Born 1945 and before. . . . I will see you at next weekend's Masterclass. It's for the *25th of August, at the Colonades Resort Ikoyi It's a full day intensive class on business, branding, strategy and project management. It's for CEO and management teams. Just few slots to go... *#HexavianMasterclass* *#Saturday21st April#Exclusive* *#Ikoyi #ChatMeUp to #ReserveASlot* Eizu, ©Hexavia! 08035202891 Strategy. Business StartUps and Corporate Restructuring. Projects. Training. Consulting

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Stakeholder Management. Customers, Employees and Investors are special. But some are more special than others_ 🤡. . . . Know who is very important and who can influence that important… instagram.com/p/Bmfe99Phd9v/…

👆🏼 Managing the three musketeers of business. Employee, Customers and Shareholders. . . . Businesses succeed by getting, keeping, and growing those three musketeers. But not everyone that… instagram.com/p/BmfVeSABTzC/…

👆🏼 Managing the three musketeers of business. Employee, Customers and Shareholders. . . . Businesses succeed by getting, keeping, and growing those three musketeers. But not everyone that works with you or works for you or buys from you should be treated the same. Some have more influence and powers than others. Managing stakeholders is key. For example, there are customer you need to have and some that will distract your growth, some may even cost you more to keep (there is a formular for this cost/benefit ratio through CAQ - Customer Acquisition Cost; that is, the company’s cost stream for attracting, selling, and serving that customer over time as against the profit they bring in. This is also referred to as Customer LifeTime Value). Not all customers are equal or should be treated as same, especially in personalization and in private. Some are influencers to others, some are mavens, sneezers and connectors to a larger community they belong, while some buy less but bring more people while some are just disruptors that even their complains provide the most feedback for your innovation. . . . Personally, I love to put employees above Customers. What we call customer is just the 2nd layer of customer ship. The first is the employee. Take care of your employees and they'd reciprocate that gestures to your customers. . . . On Employees : To get the best, we must have 5 key things in order 1. HR Plan 2. The Right Recruitment and Selection Process 3. Training and Development 4. Renumerations and Motivations and 5. Compliance and appraisal systems. #stayTuned for more.. Eizu, ©Hexavia! Strategy. Business StartUps and Corporate Restructuring Consulting

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👆🏼 What is the most effective? . . . Eizu, ©Hexavia! Strategy. Business StartUps and Corporate Restructuring Consulting instagram.com/p/Bmc0adlBoWi/…

Pros and Cons of different techniques for building a winning team #HRChallenges A) *Training* : _ Is Training The Most Effective Approach to Having a Winning Team_? Well, if you don't train them then don't blame them. Still, they could attend trainings just for the sake of it (I know staff who are guilty of that; you asked them "why are you here" at the start of training and their response is "we are here because our company sent us", full stop). B. *Task* _is GIving Them More Difficult Tasks Effective?_ : difficult tasks helps them learn. It would expand their knowledge quicker than trainings. But you've got to be there to give them pointers and be ready to allow errors and mistakes that can cost you more. C *Appraisal* _How Effective is Performance Review_? Perfomance Review can help you track progres. But isn't that dependent on the metrics set and whether subordinates and even their bosses are willing to not either favor or victimize one another in the process? And also if it is relevant to the job roles and a huge challenge with this is usually data integrity in a country where it is okay to cover your colleagues ineffectiveness. Sometimes it ends up as all about the numbers but does it really grow the people?🤔 D. *Compensation* _How About Rewards like Increase in Salary and Other Extrinsic Motivation_. Maslow Hierrachy of Needs and Theory X and Theory Y show us how this is only temporary. The truth is that staff are like a man chasing a woman and vice verse, either way, whatever you used to get them is what you'd use to keep them. So motivation works as a temporary solution to what may just be a permanent problem. Increase in salary can work until your motivations and rewards become ineffective and the staff becomes a “big boy” and seeks for more. I noticed a lot of us chose this. For those of us thinking that salary and other rewards (D) at that is an effective way of having a winning team, please bear in mind that those are temporary solutions to a permanent problem. Now let's explore what happens when you combine all 4..🤔

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Stay deep. From the core to the inside out. Use that same energy of your purpose to develop your entire enterprise and core essence of your brand. Make it the why of your what if you… instagram.com/p/Bmal_CQBQ6f/…

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An example of flanking and guerrilla warfare is the flanking strategies Absolut Vodka used through pricing in the vodka market. Purposely pricing themselves about 50 percent higher than… instagram.com/p/BmPN55vBmrX/…

An example of flanking and guerrilla warfare is the flanking strategies Absolut Vodka used through pricing in the vodka market. Purposely pricing themselves about 50 percent higher than leading competitor Smirnoff, they flanked them on the nearly established premium vodka market. . . . A few years later, Grey Goose offered a vodka priced 60 percent higher than Absolut, in turn flanking them in the “ultra-premium” vodka market. Today's Ciroc has done the same to Grey Goose . . . This same pricing maneuver was used against GM by Benz in its American market. Benz purposely priced their luxury cars much higher than Cadillac as part of their campaign to represent Mercedes as a superior car (“engineered like no other car in the world”). It was a long-term strategy: after four decades, their yearly sales (about 73,000 cars) were still less than monthly sales for Chevrolet (one of GM’s core brands), so GM never made a move to decisively answer them. By 2004, Mercedes was outselling Cadillac; and Cadillac had long lost its reputation as being the prime example of a luxury car . . . We also see flanking by Sony in the portable electronics (Walkman and Discman’s in the 90s) and Volkswagen with automobiles successfully won the position of small size. As a flank strategy, you can also try to be the first to do something in your industry – for example, Close-Up was the first gel toothpaste and Softsoap was the first liquid soap. Or you can attempt to cross sell with another industry, for example Swatch distributed its watches in supermarkets, Timex distributed its watches in drugstores and Hanes distributed L’eggs pantyhose in supermarkets using innovative packaging and displays. In summary, flanking maneuver can help you as an underdog achieve advantageous position over competition; Flanking is useful because a higher force’s offensive power is concentrated in its front, go through the neglected sides and blind spots of your industry. . . . We had a great time yesterday at the Foundation 360 Strategy, Marketing and Sales Class. Based on an inability to accommodate more slots, we'd carry over our overflow by having the next class next Wednesday. #NaDemDeyRushUs 🤡

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What is your core essence? . . . What do you hold dear, what do you live and can die for? What do you want to be remembered for? Make that one your core values. Let me tell you a quick… instagram.com/p/BmP6M2ZBLui/…

What is your core essence? . . . What do you hold dear, what do you live and can die for? What do you want to be remembered for? Make that one of your core values. Let me tell you a quick story around this? 👇🏼 TRUE STORY: A man woke up one morning to seeing his face in all front cover newspapers and the pasting of his own obituary. The newspapers had reported the death of the wrong person by mistake. His first response was fear and shock! . . . When he regained his composure, his second thought was to find out what people had said about him. The obituary read, "Finally, the King of Death Dies." And another one said "He invented dynamites and was better known as the merchant of death. Maybe now, the community and world will know peace". He cried as everyone was in jubilation. Is this what he is known and will be remembered for? . . . That experience changed his life. #EmotionalConnection We all have the power to change the narrative. Life is a book and today is the page you are writing, use that to edit the past you don't like. From that day on, he started working on a counter project.#HowToStartAllOverAgain. . . . His name was Alfred Nobel and he is remembered today as the founder of the great Nobel Peace Prize! . . He built even more success that outlasted him.. . . So, what life changing experience have you had and what are you currently doing with it? I will see you next week at our Strategy, Marketing and Sales class (N20,000) on Wednesday 15th of August and the Hexavian Masterclas ( a full day Business Owner's Masterclass on Business Structure, Brand, Strategy and Project Management (N70,000) on the 18th of August). DM me or call Chika Isaac on +234 814 151 5641 to reserve a slot for you/your team for any of the sessions. . . #OchestratingChangeEffectively #LagosHustle #ConnectingWithPeople #InitiatingBehaviouralChange #Growth #PlotsForCultLikeFollowership #DeeperPrinciplesToSuccess And how these can be practically applied to life and business Eizu, ©Hexavia!

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And we had a blast yesterday at the Strategy, Marketing and Sales Class. And yeah, about Guerrilla Marketing. Don't miss the one for next Wednesday again.👇🏼 An example of flanking and… instagram.com/p/BmP1X8khQdh/…

What else can be a brand, anything! In the words of Ezra Taft Benson, "Some of the greatest business battles for customer acquisition and attention will be fought within the silent… instagram.com/p/BmMXt2enRNp/…

Question from a class : What else can be a brand? Me : anything! Let me break it down👇🏼 In the words of Ezra Taft Benson, "Some of the greatest business battles for customer acquisition and attention will be fought within the silent chambers of your own mind". In our evolving and disruptive world of hashtags, become one. In my years of brand development, I can say that even though products are created in the factory, but for anyone to become a brand, it can only be created in the mind. It takes identity, uniqueness and consistency to become deserving of "accolades" of a brand! . . I have seen the most abstract, proven and unproven and sometimes non-commonsensical thoughts become brands; from the unknown claims yet rising popularity of ‘Illuminati’ to the vivid pictures of heaven and hell in the Book of Revelations. From the myths of thunder gods, whether the Greeks (Thur) or the Yoruba's (Sango). From the childhood tales of the Chinese "Dragons", to our own "Bush Babies". From the 1850's invasions of Otto Von Bismarck on Prussia (territories of modern day Austria and Germany) to Nigeria's biggest brand campaign till date, The 3 Orange Men by Mirinda Narratives of mystery always sells. Like Lady Gaga's weirdness, like the ground breaking horror video of Michael Jackson's Thriller, like Ben Enwonwu fine art crafts in our museums or even Picasso or Da Vinci's decoded artworks at the gallery you do not understand yet you pay so much for. Create a deep feel not totally understandable. It draws attention. Have you noticed that in the bible, there was no recording of Jesus, between age 13 to 30yrs (at 13, just after he went missing and was found in the temple)? Think about it. Mystery sells. Create your brand strategy from a deeper perspective. #BrandStrategy #NigerianBrands #Unbranded #HexavianStories #SME Tomorrow's Strategy, Brand and Marketing session is fully booked and sold out. If you haven't gotten a seat yet then I'd see you at the one for next week. This time you can book perhaps earlier. Thanks for letting us add value to you.. #GoFurther Eizu, ©Hexavia! Strategy. Business StartUps and Corporate Restructuring Consulting and Trainings. T: 08035202891

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In the words of Ezra Taft Benson, "Some of the greatest battles will be fought within the silent chambers of your own soul", use this concept to create a void, to play with the minds of… instagram.com/p/BmMUPRRFuNp/…

Q:What else can be a brand? Me: anything! In the words of Ezra Taft Benson, "Some of the greatest business battles for customer acquisition and attention will be fought within the silent chambers of their own minds". Infiltrate it. In our evolving and disruptive world of hashtags, become one. In my years of brand development, I can say that even though products are created in the factory, but for anyone to become a brand, it can only be created in the mind. Create a proposition that can become a hashtag, deserving an accolade to someday become a brand! . . I have seen the most abstract, proven and unproven and sometimes non-commonsensical thoughts become brands; from the unknown claims yet rising popularity of ‘Illuminati’ to the vivid pictures of heaven and hell in the Book of Revelations. From the myths of thunder gods, whether the Greeks (Thur) or the Yoruba's (Sango). From the childhood tales of the Chinese "Dragons", to our own "Bush Babies". From the 1850's invasions of Otto Von Bismarck on Prussia (territories of modern day Austria and Germany) to Nigeria's biggest brand campaign till date, The 3 Orange Men by Mirinda Narratives of mystery always sells. Like Lady Gaga's weirdness, like the ground breaking horror video of Michael Jackson's Thriller, like Ben Enwonwu fine art crafts in our museums or even Picasso or Da Vinci's decoded artworks at the gallery you do not understand yet you pay so much for. Create a deep feel not totally understandable. It draws attention. Have you noticed that in the bible, there was no recording of Jesus, between age 13 to 30yrs (at 13, just after he went missing and was found in the temple)? Think about it. Mystery sells. Create your brand strategy from a deeper perspective. #BrandStrategy #NigerianBrands #Unbranded #HexavianStories #SME Tomorrow's Strategy, Brand and Marketing session is fully booked and sold out. If you haven't gotten a seat yet then I'd see you at the one for next week. This time you can book perhaps earlier. Thanks for letting us add value to you.. #GoFurther Eizu, ©Hexavia! Strategy. Business StartUps and Corporate Restructuring Consulting and Trainings. T: 08035202891

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👆🏼 _A Harvard Business Review report shows that while customers are dissatisfied with their purchases about 25 percent of the time, about only 5 percent complain_. *The other 95 percent… instagram.com/p/BmLPnftB5aZ/…

👆🏼 _A Harvard Business Review report shows that while customers are dissatisfied with their purchases about 25 percent of the time, about only 5 percent complain_. *The other 95 percent either feel complaining is not worth the effort so they decide that they'd just leave and never return. Imagine if you can bridge that gap. And for the customers who register a complaint, 54 percent to 70 percent will do business with the organization again if their complaint is resolved.* An average person tells 9 people about a poor service experience, versus only 2 people they’ll tell about a good experience. Watch it! . . . . Customer is king. But some will make you a slave; there are also some customers just not worth having. There is a framework to find them so you can stylishly fire them to grow. The well-known Pareto 80–20 rule states that 80 percent or more of the company’s profits come from the just 20 percent of them. Same framework can help you identify them. The implication is increased profit, see you tomorrow! For those interested in building an exceptional business with a great brand and marketing strategy, I will see you next Wednesday in our Strategy, Marketing, Brand and Sales Class. . . . Join us tomorrow at the Foundation 360 Strategy, Marketing and Sales Masterclass . You/your sales team can't afford to miss it again. Date is this Wednesday, Aug 8th. And it's only N20 000. DM me or call Chika Isaac on +234 814 151 5641 to reserve a slot for you/your team.

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👆🏼 _A Harvard Business Review report shows that while customers are dissatisfied with their purchases about 25 percent of the time, about only 5 percent complain_. *The other 95 percent… instagram.com/p/BmLPViahW7s/…

STOP SAYING YOU'RE THE CHEAPEST. It's an uncreative and lazy way to sell. . . So many people are trying to win by being cheaper, that's too cheap to build wealth. So in a price war between… instagram.com/p/BmIMYtVhjEL/…

Swipe Left. STOP SAYING YOU'RE THE CHEAPEST. It's an uncreative and lazy way to sell. . . So many people are trying to win by being cheaper, that's too cheap to build wealth. So in a price war between producers, the only real winner is the consumer. . . . Stay off price wars. There are three ways to win competition 1. Pricing 2. Niche Focus 3. Differentiation. Low Pricing Strategy* is not the only way to win competition, concentrate on building a brand so you can try *Niche Focused Strategy* or *Differentiation Strategy * by standing your proposition as a brand out enough to justify good reasons why your clients should buy from you , even it's not as cheap as the rest. It's the Apple model. It became the first company to ever hit a trillion dollars. And it's not cheap. Functionally, it's really not that different from a Techno. Don't sell functional benefits, sell Experience, Quality, Depth and Brand! I will see you on Wednesday. . . For those interested in building an exceptional business with a great brand and marketing strategy, I will see you this Wednesday in our Strategy, Marketing, Brand and Sales Class. Join us this Wednesday at the Foundation 360 Strategy, Marketing and Sales Masterclass . You/your sales team can't afford to miss it again. Date is Wednesday, Aug 8th. And it's only N20 000. DM me or call Chika Isaac on +234 814 151 5641 to reserve a slot for you/your team. . . Eizu, ©Hexavia! Strategy. Business StartUps and Corporate Restructuring Consulting We Deliver Enterprise Growth Frameworks, Strategy and Implementation for Restructuring and Expansion Through Consulting and Trainings. T: 08035202891

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